Custom manufacturers in the healthcare industry face stiff competition from larger, more established firms. To stand out, these smaller entities must leverage unique strategies that highlight their strengths and appeal directly to their target markets. Here are ten strategies, compiled utilizing ChatGPT 4.0, that may help to achieve this differentiation: 1. Personalized and Flexible Customer […]
Dear CEO, CFO, and VP of Sales, Can you believe it’s already been 30 days since your Sales Team, along with 1,000 reps from other Suppliers, including some of your competitors, returned from the 2024 IDN Spring Summit and Reverse Expo in Orlando? You likely feel comfortable that meaningful conversations took place, business cards and
Dear CEO, CFO, and VP of Sales, In my previous post, I offered 3 Tips for your Sales Execs to follow in preparing for the IDN Spring Summit and Reverse Expo. Hopefully, many conversations took place, business cards and e-contacts were exchanged, and your team returned having represented your company well! Meetings such as the
3 “MUST DO’s” FOR SUPPLIERS BEFORE THE IDN SUMMIT STARTS: Detailed Agenda Review – using the on-line format from the IDN Summit website, which allows you to drill down on details of each event. This really helps to understand where and when your targeted prospects will be, besides the Reverse Expo. Learning Tracks Deployment –
Dear CEOs, VPs of Sales and Marketing, Meetings, Conventions, Events, Expositions, Conferences – all can play a valuable role in putting your sales executives in touch with decision-makers/influencers– but only if there is a strategic plan in place to enable these encounters to be more than just a social get together. Kingsbury and Associates can
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Dear CEO, Meetings, Conventions, Events, Expositions, Conferences – all can play a valuable role in putting your sales executives in touch with decision-makers/influencers– but only if there is a strategic plan in place to enable these encounters to be more than just a social get together. If your company or organization is striving to increase
Dear Senior Executive, Meetings, Conventions, Events, Expositions, Conferences – all can play a valuable role in putting your sales executives in touch with decision-makers/influencers– but only if there is a strategic plan in place to enable these encounters to be more than just a social get together. If your company or organization is striving to